Randi Reitan is a tireless advocate for justice for LGBT people and she’s up to it again! Target recently made a $150,000 contribution a group working to elect anti-gay candidate Tom Emmer in Minnesota, the Reitan’s home state. In response, Randi went to Target to return items she purchased and announce her boycott of the company. Her simple actions have gone viral as countless others join the Target boycott. Randi is the mother to Jake, founder of the Equality Ride and numerous other Soulforce campaigns. Now, Jake is urging folks to take the money they would have spent at Target and donate it to OutFront Minnesota which is working to match Target’s donation which will go toward defeating anti-LGBT candidates like Tom Emmer.
If you decide to not shop at Target, Brandon Lacy Campos offers this suggestion:
If you choose to boycott target personally, use the model of UpTake.org, record your direct action and make it available widely on the web with a cogent discussion of why you are choosing to shop elsewhere.
We encourage you to read his post on Why Not to Boycott Target for a thorough intersectional analysis as well as additional proposals for how to target the cause. His article on Working Class and Working Class Queers vs Target Boycotters offers additional perspective and calls for collaboration to create justice for LGBT people and our allies.