PA needs a broad coalition of both secular and faith-based organizations opposing the legislation/amendment. Have both. Include progressive religious leaders in your campaign. That way, you address all sides. Your expertise is secular? Run with that. Have a few clergy members on your side to express why they support your campaign out of faith-based motivations. It will be beautiful.
Before you create your tees and logos, figure out who is spearheading this effort. Research the best, most voter-resonant language that you can for encapsulating your message, and let that find it's way into heading your website and creating your logo/slogan/tee shirts.
You'll need people with money to fund your efforts - research, website, logo design, tee shirts, literature, etc.
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Never linger too long with the ignorant,
throw stones at their talk.
Walk only with the lovers,
the mirror of the soul gets rusty when
dipped in muddy water.
-Rumi
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