I think you're misunderstanding the purpose of the Equality Ride. From the FAQ
What are the primary goals of the 2008 Soulforce Q Equality Ride?
1. We often hear on campus, "I have never met any LGBT people." The Equality Ride accomplishes this first and most important step towards reconciliation: making the humanity and spirituality of LGBT people real to students across America. With dignity and scholarly dialogue, Riders convey to students and administration that real lives are affected by the harmful rhetoric promoted by many campuses.
2. The Equality Ride and other campaigns of Soulforce Q work with young adults to build community and nurture leadership. The Equality Riders give voice to students that are silenced on campus. We draw together LGBT students and allies to form communities of informed dissent and safety.
3. There are a handful of scriptures used to condemn LGBT people. We discuss the Biblical scholarship that affirms LGBT people, heard less often if at all, on conservative campuses.