Oh, I get it. Atheists don't have their "faith" to hide behind and appeal to - and no fear of retribution from a petty and vengeful god.
Stats show that 70-80% of the US identifies as Christian. Though not all are of the social "lying is ok" conservative variety.
Poignant Courage Campaign ad
In response, the Courage Campaign will hit the California airwaves with a 60-second TV ad version of "Fidelity" -- the heartbreaking online video viewed by more than 1.2 million people, making it the most-watched video ever in the history of California politics.
You can watch the video at the link, it's pretty good.